About Aico, Mercur & AARO
Aico, Mercur, and AARO are leaders in Intelligent Finance Automation, Consolidation, and Performance Management, empowering finance teams with cutting-edge solutions for financial close, reconciliation, consolidation, reporting, and budgeting. As we expand across key markets, we are looking for a Growth Marketing Manager to accelerate growth across three complementary brands in the finance automation and performance management space.

Role summary
This is a high-impact role responsible for driving lead generation, optimising the marketing and sales funnel, and scaling revenue opportunities across international markets. You will plan and execute multi-channel campaigns, leverage webinars and events to engage target audiences, and refine digital strategies to maximise performance across all three brands.

You love turning ideas into results—balancing creativity with data to make a real difference. With your experience in B2B demand generation, HubSpot CRM, and digital growth, you’ll play a key role in driving success across our brands.

Key responsibilities

• Demand generation and growth marketing

• Build and execute multi-channel campaigns across Aico, Mercur, and AARO to drive pipeline and accelerate revenue growth

• Own quarterly MQL and SAL targets through high-quality demand generation programmes

• Optimise lead acquisition, scoring, nurturing, and sales handover to improve conversion efficiency

• Use HubSpot CRM for campaign automation, lead management, and performance tracking

• Analyse performance and optimise for ROI, sharing insights and recommendations with stakeholders

Webinars and events

• Plan and run webinars, virtual events, and in-person conferences to increase awareness and engagement

• Partner with internal subject-matter experts and external partners to create compelling event content

• Manage event promotion, registration workflows, and post-event follow-up to maximise pipeline impact

Digital marketing and SEO/SEM

• Develop and improve SEO strategies to increase visibility, rankings, and organic traffic

• Manage SEM across Google Ads, LinkedIn Ads, and paid social channels

• Deliver targeted email campaigns to nurture leads and move them through the funnel

Content and design

• Collaborate with agencies and internal marketing teams to develop high-value campaign content

• Create campaign and event assets (ads, visuals, presentations) using Canva or Adobe tools

• Ensure consistent branding and messaging across all marketing initiatives for Aico, Mercur, and AARO

Preferred qualifications

• 5+ years of experience in demand generation, growth marketing, or digital marketing (B2B SaaS or technology preferred)

• Hands-on experience with HubSpot CRM, automation, and reporting

• Strong analytical skills with the ability to measure, optimise, and communicate performance

• Proven success running webinars, events, and conferences that drive pipeline impact

• Strong knowledge of SEO, SEM, paid advertising, and digital demand channels

• Design proficiency using Canva and or Adobe Creative Suite

• Excellent communication, stakeholder management, and project delivery skills

What we offer

• Competitive benefits package including healthcare, pension, mobile phone, and laptop

• A collaborative office environment in the Stockholm city center

• Hybrid working model with flexibility and respect for work–life balance

• High level of ownership and autonomy with clear responsibility

• Supportive, ambitious culture with a strong focus on collaboration and execution

• Opportunity to work with products that create real value for finance teams globally

Intrigued?
Apply no later than 13 January 2026. We review applications on an ongoing basis and may fill the role before the deadline.

Questions?
Contact our Chief Marketing Officer, Asif Muhammad, at muhammad.asif@aico.ai